“If the Salvation Army really was an army, how could it make the biggest impact by involving everyone?
How would it change its look and approach to accomplish its mission in today’s culture?”
Have a look at the work that Art Director Daniel Case has done; he has some very clever & interesting ideas – ‘Salvation Army’
Does anyone reading this know whether any Salvos have used these resources in their local areas? Or was this just a great idea?
I would LOVE to be a part of using this or something like this where I’m at. This type of thing (created specifically for local areas) could be an AMAZING resource.
Our shield is certainly evidence of recognisable branding, what would it look like if we used something a little different for an equally useful and recognisable purpose?
A great thing about this, too, is that it actually does involve everyone. His idea with this is that ANYONE can buy these kits, or individually buy the vouchers; supporting others, by inadvertently supporting, and making use of The Salvation Army’s contacts, networks and resources. Brilliant!